INDEPENDENT MINDS. CONNECTED THINKING.PORT DOVER ↔ LONDON, ON
SECOND COAT / WEB DESIGN
Your business has grown. Your website hasn’t.
Fixed-price websites from $950 for Southern Ontario small businesses. Clear words, honest design, and a site you own outright, built by the people you talk to.
Every business needs something different. A straightforward five-page website can be designed, built and launched with a relatively simple process. A larger project may involve custom layouts, extensive content development, booking systems, secure third-party integrations or specialized functionality.
Linking to a client portal you already have is part of a Custom Build. Processing secure forms or connecting software behind the scenes is a different job with very different costs, so it’s scoped and quoted separately.
Our published prices show where each type of project begins. Before any work starts, we’ll review your requirements and provide a written quote outlining exactly what’s included. You’ll know what your website costs before we build it. No surprises.
Need something smaller? Audits, fixes, booking, online stores, local search, articles and monthly care start at $55. All prices are CAD before HST.
Tell us what’s not working. You get honest observations before any money changes hands.
02Scope in writing
Pages, price and timeline are agreed in writing before work starts, so nothing grows quietly.
03Words, design, feedback
You see the copy and design before launch and tell us what to change. Every package includes a revision round.
04Launch and handoff
We launch, test on phones, and hand over the logins and the simplest editing setup your site needs.
What “you own everything” means in practice
Your domain, registered in your name
Hosting and accounts in your name
Every file, image and word on the site
No contract after launch; care is optional
03 THE PEOPLE BEHIND ITSCOTT CORNFOOT / AARYN BIRO
Meet Scott & Aaryn.
No layers between you and the people making it. Meet the two sides of Second Coat.
01 / THE CREATIVE SIDEPORT DOVER, ON
FOUNDER & CREATIVE LEAD
Scott Cornfoot
Words, structure, design, and launch.
Scott helps small businesses explain what they do and turn that clarity into a website customers can use. He stays involved from the first conversation through the final words, design, and launch.
He has rebuilt sites for local retailers, florists and brokers. His background spans teaching, publishing, and national-level figure skating.
B.A., UNIVERSITY OF WATERLOO · M.S.ED., MEDAILLE COLLEGE · ONTARIO CERTIFIED TEACHER · NCCP LEVEL 3 CERTIFIED COACH
Aaryn fixes the jobs your team does twice: re-typing orders, chasing bookings across different tools, or running the business from a spreadsheet that has outgrown itself. He connects the software you already use, or builds what’s missing, and explains the options in plain English before anything is built.
BESC SOFTWARE ENGINEERING, WESTERN UNIVERSITY · FOUNDER, PIXELENHANCE LABS · PRINCIPAL ENGINEER, XCELSIOR · PREVIOUSLY REALXDATA, NEUROLIGN TECHNOLOGIES AND SNAPPY
Prices, ownership, timelines and how the work happens. Anything else, just ask.
What does a website cost?
Websites start at $950 for a one-page site (The Quick Refinish), $2,750 for a redesign of up to six pages (The Full Refinish) and $3,500 for a new website of up to six pages (The Fresh Start). Larger sites with complex content, client portals or integrations start at $4,800 (The Custom Build). All prices are CAD before HST. Before any work starts, you get a written, fixed quote for your project, and it doesn’t change unless you ask for more. Smaller jobs, from audits to booking and online stores, start at $55 on the full price list.
Do you write the words?
Yes. Copy is part of every website package, shaped around the questions your customers actually ask. For rebuilds, we agree which existing words to keep, edit or replace when we set the scope. For new websites, Scott interviews you and writes from that, so it sounds like you.
Who owns the finished website?
You do, from the start. Your domain, hosting accounts and files stay in your name, and there’s no obligation to keep paying Second Coat after launch. If you ever move on, you take everything with you.
Can I edit the website myself?
Yes. You get the simplest editing setup your site needs, so changing hours, prices or photos doesn’t need a developer. If you’d rather hand it off, monthly care is $99 with no long contract.
How long does a project take?
A one-page website takes 1–2 weeks, a rebuild 2–4 weeks, and a new website 3–5 weeks, once content is ready. A Custom Build is scheduled in its quote. The schedule is confirmed in writing before you commit, and you’ll know what we need from you and when.
How does feedback work?
You see the words and design before anything goes live, and tell us what to change in plain language. No design jargon needed. Every package includes a revision round before launch.
Will my project get real attention?
Yes. We keep the number of active projects small, you deal directly with the people doing the work, and every enquiry gets a personal reply within one business day.
Can you take a look at my current website?
Absolutely. Ask for a free Second Look: five written observations and one priority fix, within three business days. No login, sales call or charge.
Do you also do automation or custom software?
Yes, through Second Coat Systems, led by Aaryn. It has its own published prices and a free bottleneck triage, so a website project and a systems project never get mixed up.
05 / CONTACTLET’S MAKE SOMETHING GOOD.
Got a good problem?
A new idea. An old website. A process that’s driving you a little crazy. We’re all ears.
